Jules Zunich brings Her PR firm to Idaho by Gaye Bunderson

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Monday April 26, 2010 – Z Group PR (www.zgrouppr.com) today announced the launch of a new Boise public relations agency. Z Group PR will serve clients throughout Idaho, the Pacific Northwest, the U.S. and Canada. Z Group PR has served a wide variety of clients over the years by helping many companies and organizations expand their profile, define their brand and increase their bottom line.

“My decision to start my own agency was easy because I enjoy all aspects management as well as helping companies increase their profile, while protecting and enhancing their reputation,” said Julia Zunich, owner of Z Group PR. “My experience in government affairs and corporate public relations will be put to good use on behalf of our clients, which I expect will span a variety of industries. Z Group PR has been a consultancy partnership for years when we were based in Southern California. Taking it to the next level here is very exciting, as Boise is an amazing place to live with huge potential for technology, business, tourism, education and recreation companies that fit our practice area expertise.”

Z Group PR is a boutique Public Relations professional services firm that helps companies and organizations implement communications programs that accelerate growth, profitability, and market presence through media relations, product launches, events, media training, and reputation management. With experienced marketing and media relations staff and in-depth knowledge of social media, Z Group PR will offer a full service public relations operation to clients in the following practice areas:

• Health + Fitness + Wellness
• Sports + Leisure + Golf + Recreation
• Non-Profit + Public/Private Organizations
• Environment + Conservation + Water Resources
• Hospitality + Entertainment + Theater + Wine + Fine Dining
• Government Affairs + Public Information + Community Outreach

“In this economy, we are happy to offer solutions that will positively impact the businesses we work with. By using measurable goals and objectives to tie public relations programs to business results, organizations can rely on PR to take the lead in unifying all sales and marketing programs, while addressing the goals of the CEO and executive team. Not every firm can hire senior level communications expertise, but now Boise business leaders have available to them a strategic communications partner that will help them reach their goals.”

Ms. Zunich co-founded Z Group PR in 2001 with her husband and business partner Steven Zunich, who will be continuing on in an advisory capacity. Julia, known to friends as Jules, has worked in public relations for over 15 years, specializing in media relations, product promotion, government affairs, and community outreach. She began her career as a community relations coordinator with Brentwood Media Group and has worked with such firms as Jane Ayer Public Relations, BizRate.com, Bairey & Bedford Public Relations, Victor Valley Water District, Stantec Engineering and Palmdale Water District.

The firm’s tagline – Everything You Say And Everything You Do Is Public Relations – reflects Z Group PR’s comprehensive approach to meeting clients’ communications needs. Ms. Zunich, a native of Oregon, is happy to be bringing a wealth of knowledge, marketing savvy and PR experience back to her Northwest roots.

ABOUT Z GROUP PR

Z Group PR has served a wide variety of clients over the years by helping many companies and organizations expand their profile, define their brand and increase their bottom line. The firm’s tagline – Everything You Say And Everything You Do Is Public Relations – reflects Z Group PR’s comprehensive approach to meeting clients’ communications needs. For more information on the company, please contact Julia directly at (909) 275-5804 or via email at: julia@zgrouppr.com.     

~Everything You Say and Do Is Public Relations ~